internet station

The full-length title of this article should exist x ways the Internet and the smartphone have changed the style we live - equally humans and customers - and how businesses must evolve to better their customer experience and survive the digital transformation.

We all recognize mobile technology as the real game-changer in the creation of the world as we experience information technology today. The hidden truth, though, is that in that location would be no smartphone without the Net revolution. We are the result of this revolution.

Tin yous imagine your life without the Internet?

We can get-go with one uncomplicated question: Can you imagine your life without the Internet? But close your eyes for a moment and think well-nigh what life was earlier the web. You can barely recall that time if you lot were built-in and grew up before the Cyberspace. If y'all are a digital native, this task is but impossible.

Millennials - also known equally digital customers - will never experience a world with no connectivity and mobile devices. Yes, at that place are even so (pocket-sized) areas of our planet non wired and cabled but - at to the lowest degree for united states living in developed countries - it is difficult to imagine a life earlier Google, Amazon, Apple tree or Facebook.

If you search on Google (where else!), you will find tons of experiments or researches well-nigh life without the Internet. They all come down to i single definitive truth: "I cannot even imagine my life without the Cyberspace or the smartphone. It is an integral part of who I am." (Gallup)

The Cyberspace is notwithstanding relatively young (it only celebrated its 32th birthday in 2021) and still the connectivity has already produced long-lasting furnishings. It all started with a cablevision plugged into the telephone line, and now nosotros possess the entire earth in the palm of our mitt.

At that place is one verbal moment that inverse things forever, and that was when the Internet came out of our domicile, held within a small box called smartphone.

According to the "Worldwide digital population as of January 2021" by Joseph Johnson, nosotros have reached 4.66 billion continued people in the world. In other words, nearly 59.5%  of the worldwide population is at present online, at home and on mobile devices.

Every single action of our daily life is influenced past connected existence:

  • More than 50 million pieces of content are shared every day;
  • More than i billion websites are online;
  • More 500 million Tweets are sent every day,
  • More l billion pieces of content are shared on Facebook each month;
  • More than 15 billion items have been sold on Amazon in 2021, with 40% of those sold past tertiary-political party sellers.

What is true for people is, even more, truthful for organizations. The way you do business today is completely different from the best practices taken for granted only a decade ago. All certainties suddenly disappeared, washed away from a stream of connectivity. The Cyberspace has brought treats simply also huge opportunities, for those able to reply timely and unlock the power of emerging technologies.

The years pass by, merely the rules of the contest remain the same: you succeed only if yous can understand what is going on, if you conform to the evolution of technology and behaviors, and if you respond to the unprecedented demands of new customers. Business and technology get manus in hand, and so does the client experience.

Whatever assay of how life has inverse may look like a trip downwards memory lane, simply information technology too helps yous understand where we are all headed for as human beings, customers, and organizations. So, hither are the 10 means the Net has changed (and will keep changing) the mode we alive.

The 10 ways the Internet has changed the way nosotros alive

Inquiry

Where practise y'all go when you are collecting data about a production or looking for an reply? Google, of course. The Internet has get the main source of information, and search engines the main door to access information technology. Thanks to the smartphone, you accept the complete noesis in your pocket. Education, essays, product comparison, self-comeback tips, technical details, diets, do it yourself, lolcats, the Net has information technology all. If you are a make, y'all need to exist at that place with meaningful contents.

Communication

Practice you still remember phone calls and letters? We have witnessed a complex evolution in the way we connect with other people and with companies. Starting time came the conversation rooms and forums, and so - peculiarly afterwards the spread of smartphones - social networks and online communities. Face to face communication is nevertheless important simply we increasingly rely on wide circles of strangers to make up one's mind what to do and what to buy. In the mobile era, advice is near building networks.

SHOPPING

The success of Amazon, eBay, and online marketplaces says that visiting the physical location of a store is no longer mandatory if you want to make a purchase. Shopping for a item particular looks like a journey across channels: you can encounter a product in the store, search for information online, compare prices between retailers, make the purchase in-app and pick it upwards at the store. The disruption of the retail industry ever implies the renovation of the retail customer experience.

TRAVELS

Non so long ago, the essence of travel was the idea of discovery. Is it still? Today, you can know everything nigh a place even earlier leaving dwelling. And planning has never been so easy and cheap: Yous take websites for data, mobile apps for real-time discount and offers, virtual reality for a full 3D immersion. Even when you lot are there, mobile technology is in that location for you: Uber for affordable transfers, Airbnb for cheap stays, Google Maps to find the way, TripAdvisors for gourmet restaurants. Who needs travel agencies anymore?

Entertainment

Remember when you had to visit the video store to hire a VHS, hoping that the movie you were looking for was not taken already? That is the past. With the Internet, you take everything you need in ane place, and rarely you need something physical (i.due east. a Dvd) to savour information technology. With the emergence of smart TVs and the new generation of gaming consoles, all you need is a connection, be information technology movie streaming (Netflix), music (Spotify), the sports experience or on-demand personalized contents.

Fiscal SERVICES

Once upon a time, people had to visit the bank to check the most bones financial operations. That was before the dawn of online cyberbanking, before the disintermediation. Before the 'Uberization' of retail banking. Technology trends have forced traditional institutions to face the challenge of development, transforming generic accounts into actual man beings. What they must do now is to terminate focusing on products and coin and start caring about the retail cyberbanking client experience. In the proper name of innovation (mobile wallets, one-touch payments) and personalization.

RELATIONSHIPS

You do not need to know someone to love him/her. You exercise not demand to feel the pressure of playing all your cards in a few minutes while waiting for the coach. At present y'all can find the love your life - or at least encounter new friends - by just downloading an app and filling out a profile. Exist it dating or edifice professional relationships, there is a place for you online. This evolution has consequences for businesses: people at present rely on a wider circle of trust, other people they barely know that tin influence their decisions, 1 mode or another.

HEALTHCARE

In the Internet age, everyone is a doctor. While you should non trust what yous read online, when you feel symptoms of some sort, it is undeniable that technology has inverse the medical experience and the relationship betwixt doctors and patients. On the i hand we have the chance of misleading information; on the other hand, the emerging awareness that mobile devices tin improve the quality of life and help prevent diseases. Wearables technology is the main commuter of the self-tracking obsession; connected with health platforms (HealthKit), they will shape the futurity of healthcare.

MARKETING

When the way we communicate changes, marketing techniques change accordingly. If you try to employ traditional marketing ideas to today'southward world, you will before long recognize they are outdated and inefficient. The reason is simple: customers take changed, their buy behavior accept changed. Even when they are in the shop, they become online to compare products. The success of proximity marketing is due to the need (for companies) to appoint customers with context aware contents, and please them with meaningful and personalized experiences.

EMPLOYMENT

Practise you lot actually need to spend viii hours a day in the office to be productive? Twenty years ago, this questions made no sense at all. Of form, y'all needed to be there. Today things are unlike, and it is all about the Internet. The evolution of web-based tools and the growth of deject services have made the concrete co-presence unnecessary. We live and work in an ecosystem of constant connectivity, and this is bringing employers and governments to a consummate change of perspective, in the name of flexibility. To improve quality of life and cut inefficiency.

At present it is your turn. Tell us how the Internet has changed the way you live and do business.

For every demand y'all take, for every challenge you lot are facing, Neosperience has a suitable solution for your company. Select your goal and tell us how nosotros can help you!

(The article was updated and republished on May ane, 2021)